It's the first question every business asks me, and the answer that usually comes back is the most useless one: "it depends." True, it does. But I can tell you what it depends on, with numbers, so that when quotes land on your desk you know what you're comparing.
For "a website" you'll hear prices from 300 to 10,000 euros. If you don't know what sits behind each number, you're not comparing quotes. You're comparing random figures.
The indicative ranges for Greece in 2026
I don't work with a price list, and I'll explain why at the end. What I can give you are orders of magnitude, indicatively, from what I see in the Greek market where I work and in my own projects:
- Presentation site: 5 to 10 pages, a contact form, a proper SEO setup. Indicatively 500 to 1,500 euros.
- Site with bookings or a small e-shop: This is where real functionality comes in, availability, payments, notifications. Indicatively 1,500 to 4,000 euros, and beyond as the needs grow.
- Custom development: A system built from scratch around your own workflow. Priced case by case, because no two cases are the same.
Treat these as a frame, not a promise. A quote far below these ranges usually means a ready-made template with a swapped logo. One far above should be justified by features, not by big words.
What drives the cost up or down
Behind every price there is a small set of concrete factors. They explain almost the entire gap between two quotes:
- Features. A contact form is a simple thing. A booking system with real-time availability is software. What the site does is what costs, not how pretty it looks.
- Design from scratch or a ready-made theme. Ready-made lowers the upfront price and raises the long-term cost. I've written in detail about the custom website vs ready-made template dilemma.
- Content. If your copy and photos are ready, the cost drops. If they need to be written and structured properly for SEO, that's added work, and it's worth paying for.
- Languages. A truly bilingual site is not a "translate button." It's double the content and the right technical setup, so Google understands it in both languages.
- Who builds it. An engineer who writes the solution prices differently from a middleman reselling a template. You're not just paying for hours. You're paying for who answers when something breaks.
One-off or subscription: The question that matters more than the price
Two quotes with the same number can be thousands of euros apart over five years. Platforms like Wix or Squarespace look cheap because you pay a little per month. But you pay it forever, and the site never becomes yours. WordPress looks cheap until the "premium" plugin subscriptions start, one for forms, one for speed, one for security. With the one-off model you pay once for something you own, and the only recurring costs left are hosting and the domain.
A real example: The online booking system I built for barbershop1963 was a one-off cost, with no monthly subscription to any third-party platform. And it brought 10,000 organic visits in 4 months, with zero advertising. If the same system ran on a subscription platform, that money would leave again every single year, with nothing ever becoming theirs.
The hidden costs no quote ever mentions
The real cost of a website is decided by the things you don't see on the day you buy:
- Hosting and domain. The only recurring costs you can't avoid. For a small site, indicatively 50 to 150 euros per year in total.
- Plugin and builder subscriptions. Forms, security, backups, multilingual support. On a typical WordPress setup, each of these often means yet another annual charge.
- Platform commissions. The sneakiest one. If you run accommodation and live off Booking, every reservation leaves a percentage behind. The Wave in Thassos got its own website for exactly this reason. Booking requests now come in directly, with zero commissions to middlemen.
- Forced "maintenance." Monthly packages where you don't know what's inside. Always ask what exactly you're paying for, and what happens if you stop paying it.
What this means for you
When a quote arrives, don't look at the number alone. Ask three things: What am I paying once and what am I paying forever. Who owns the code and the data in the end. And how much will the next change I need cost. The answers say more than the price.
As for me, I don't have a price list, because I've never seen two businesses with the same needs. I listen to what you want to achieve and send a detailed quote with a clear, one-off cost and no hidden charges. If you want to see what my work covers, start with website development, or tell me what you have in mind and I'll answer with numbers, not with "it depends."
FAQ
How much does website maintenance cost?
It depends on what the site needs. A static presentation site can run for years with almost no maintenance, just hosting and a domain. Booking systems and e-shops need more regular care. I handle maintenance without binding contracts, only when and as much as it's needed.
Why do website prices vary so much?
Because "a website" can mean many different things: From a ready-made template with different colors to software written from scratch. Who builds it, what it does, who keeps the code and what you pay after delivery all differ. That's why two quotes with the same number can be entirely different products.
What do I pay every year for a website?
At minimum, hosting and a domain, indicatively 50 to 150 euros per year for a small site. If the site sits on a platform or on subscription plugins, their annual charges are added on top. With a custom site built for a one-off cost, hosting and domain are the only recurring fees.
Is it worth building my own site with Wix or WordPress?
If you want to test an idea on a zero budget, yes, it's a way to start. Just count your own time and the monthly subscriptions too, and know that the result lives on the platform, not with you. Once the site becomes a working tool instead of an experiment, the cost of "cheap" goes up.
Got an idea? Let's build it right, from scratch.
Write me a couple of lines about how you work. I reply personally.